Target Market Profile of the Cocktail Mixer - 550 Words

Positioning Strategy Since this is a new product entering in the market, we will be depositioning competing cocktail mixers. The question that we will be answering is what the product differentiation is relative to the competition. The reason that our cocktail mixer will be differentiated from all others is that everything the person needs will be put together in one kit, including premeasured mix packets (better than refrigerated mixes because this can be taken on the go, like a juice box) and a battery operated operated shaker with a detailed instruction book and 1 gigabyte flash drive with hundreds of extra mix recipes. There will be 24/7 product support as well as online support with online chat. The product difference will be everything is available in a fool-proof kit. Basically, anyone can make Las Vegas style drinks like a professional bartender. To keep prices down, a call center will be located in Israel in the Jerusalem are where there a large population of Anglos who speak American English w ithout an accent. While not as cheap as Indian customer service support, but the costs are cheaper than the U.S. and there are no accent or cultural problems. Indeed, there are a number of the population who are from the British Isles. The British accent has been proven to calm American anxieties and feel as though they are being lectured to by a person who knows it all. A smattering of Irish and Scottish accents will make the drink calls interesting with a barShow MoreRelatedEnergy Drink Marketing Report3887 Words   |  16 PagesExecutive summary This report provides analyses of the fast growing energy drink market and the top two companies of this sector, they are: Red Bull GmbH and Hansen Natural. The two companies sell Red Bull and Monster Energy drinks respectively. We will explore both company’s background information and their strategic marketing of differentiating from traditional soft drink industry and within the energy drink market itself. We found that the macro and micro environment of the industry and companyRead MoreDesigning a Customer Driven Statergy23698 Words   |  95 PagesValue for Target Customers Previewing the Concepts So far, you’ve learned what marketing is and about the importance of understanding consumers and the marketplace environment. With that as background, you’re now ready to delve deeper into marketing strategy and tactics. This chapter looks further into key customer-driven marketing strategy decisions—how to divide up markets into meaningful customer groups (segmentation), choose which customer groups to serve (targeting), create market offeringsRead MoreQuestions On Confidential And Proprietary9361 Words   |  38 PagesThis document has been prepared by D’Arcy Polychrome Limited (DPL), in conjunction with its advisers. In this document DPL, its officers and advisers are called the Disclosing Parties. It contains: †¢ a â€Å"personal offer† (as defined in the Financial Market Conducts Act 2013 (FMCA)) to a group of persons which complies with the exclusion for â€Å"small offers† under clause 12 of schedule 1 of the FMCA; and †¢ an offer to selected â€Å"wholesale investors† (as defined in the FMCA) and â€Å"close business associates†Read MoreBrand Building Blocks96400 Words   |  386 Pagesdirectly affects the motivation to build brands. The second reason, the proliferation of competitors, reduces the positioning options available and makes implementation less effective. The third and fourth reasons, the fragmentation in media and markets and the involvement of multiple brands and products, describe the context of building brands today, a context that involves a growing level of complexity. The remaining reasons reflect internal pressures that inhibit brand building. The fifthRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagescases, and illustrate that certain successful and unsuccessful practices are not unique. Information Boxes and Issue Boxes are included in each chapter to highlight relevant concepts and issues, or related information, and we are even testing Profile Boxes. Learning insights help students see how certain practices—both errors and successes—cross company lines and are prone to be either traps for the unwary or success modes. Discussion Questions and Hands-On Exercises encourage and stimulate

Transitional Leadership Styles Henry R Alston Sr - 1060 Words

Transitional Leadership Styles Henry R Alston Sr. Walden University INTRODUCTION The CEO of General Electric, Mr. Jeff Immelt is an exemplary leader who was able to successfully communicate a vision for his company, gained widespread adoption of the vision, and helped to translate the vision into the current organizational success. Mr. Immelt’s tenure in General Electric began when the company was facing financial challenges as a result of global recession. Since his employment in General Electric, he has inspired his employees with the goal of making the company a leading solution provider of electronic appliances. Mr. Immelt is a visionary leader who has inspired a culture of innovation, hard work and transformation among his followers over the years. Mr. Immelt communicated his vision through the use of the vision, We Bring good things to life. He has inspired this vision among his employees hence helping to bring the best out of them and also making the company one of the greatest. Definition of Leadership Leadership has been conceived of in a multitude of different ways varying from Great man theory (Borgatta, Bales and Couch, 1954; Cawthon, 1996), trait theories (), and style theories (). More recent conceptualizations of leadership include contingency theory (), and transformational leadership (). Each of these theoretical models has a contribution to make in forming a comprehensive understanding of the relationship between leadership andShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pages numerous studies have shown the continuing relevance of white ethnicity in the United States, not only regarding public activities like voting but also in terms of intimate behavior such as mores and manners, childrearing practices, adolescent styles, and attitudes toward illness, psychiatric disorders, and authority, even in cases where the individuals examined were not particularly aware of their ethnicity.70 The recent waves of migration are still too new to say anything definite based on

Realism and Ibsen’s a Doll’s House Essay Free Essays

Ibsen: Keeping it Real Since 1879 Realism is a style of writing in which the author strays away from romance and fantasy and leans toward the everyday life of real people and the negative aspects of their lives. The Norwegian author Henrik Ibsen captures the true essence of realism in his famously controversial play A Doll’s House. Nora is an idealistic wife who bows down to her husband’s commands and fulfills his every wish. We will write a custom essay sample on Realism and Ibsen’s a Doll’s House Essay or any similar topic only for you Order Now When Torvald, her husband, fell sick she did everything she could to save his life, going as far as forging her dead father’s signature to receive money to pay for their trip to Italy for better heath care. The story takes place during Christmas time, where Nora is now forced to come to terms with the crime she has committed once Krogstad, the man at the bank who gave Nora the money she needed, reveals to her his plan to tell Torvald about her forgery. A Doll’s House is a perfect example of realism, containing many of the key elements of this genre. Ibsen highlights the forced role of women, the deceptive appearances people use to hide their troubles behind, and uses a realist form and style of writing. Understanding the realism genre of literature allows the reader to enjoy a style of writing in which they can relate to and find comfort in, knowing that someone, somewhere, sometime experienced exactly what they themselves are going through Like many women of her time, Nora has to forget about her own wants and ideas and put on the role a women must play to please the people around her. Torvald constantly is putting Nora in her place. When Torvald comes home one afternoon he finds Nora sitting surrounded with bags from her trip to town. He reprimands her about her spending habits before comforting her, saying, â€Å"Now, now, my little song-bird mustn’t be so crestfallen. Well? Is the squirrel sulking? † (Ibsen 149). Torvald is trying to console his wife while also belittling her by using endearing terms. In reality, his words make Nora feel controlled and repressed. Ibsen wants his audience to see that by demeaning Nora, Torvald is trying to get her to mold to the role of a submissive wife who will listen to her husband as if her were her father. Torvald wants Nora to know that he is the one â€Å"on top† in the relationship; he is the bread winner, the man, and the more powerful person. He is always trying to suppress Nora and keep her dominance over him at bay. Not only must women be submissive to their husbands but they were expects to be obedient to him as well. Torvald is always telling this wife not to eat her favorite treat, macaroons, because her teeth with rot and fall out. When Nora buys the dessert in town, she hides them from Torvald. She lies to him when he asks if the thought crossed her mind that day to stop and get a treat. Nora tells her husband, â€Å"No, Torvald really; I promise you†¦ I wouldn’t do anything that you don’t like† (Ibsen 151). Nora is afraid of contradicting Torvald’s word and promises to him she would never do anything to go against him. Instead of being her husband’s equal Nora feels as if she were a child. Ibsen depicts Nora’s marriage as a relationship between a father and his child instead of a husband and his wife and mother of his young children. Torvald treats Nora like a little girl who cannot make her own decisions. She is forced to play this role of a child her whole life; fist under her own father’s roof and now under Torvald’s. The forced roles of women were enforced in society, as well as the idea of keeping one’s flaws concealed from the outside world. Deceptive appearances hide the troubles and pain Nora and Torvald both go through during the play. Mrs. Linde, Nora’s longtime friend, comes over to the Helmer household. Nora and her are chatting about New Year’s plans when Nora says, â€Å"Look, the people upstairs, the Stenborgs, are having a fancy-dress party tomorrow night, and Torvald wants me to go as a Neopolitan fisher-girl and dance the tarantella that I learnt in Capri† (Ibsen 183). Nora tells Mrs. Linde that her and Torvald plan on attending a masquerade party in which she will be dressing up to perform the tarantella as her husband had told her to. Ibsen is telling the reader that people hide behind clothes and masks to hide the hurt and pain going on in their own life, so as to please society and their own friends. Nora is suffering from an internal crisis et she is forced to dress up and go to the party so that her friends do not suspect anything is wrong with her. Torvald being the â€Å"doll player† that he is, controls Nora and basically forces her to put up a front for the world to see. He never sees Nora’s misery the week leading up to the revelation of Nora’s crime because she has been taught to hide the pain so well. Along with hiding from society, one must fulfill all its demanding expectation. When Torvald reads the letter from Krogstad revealing Nora’s forgery, he is enraged. He screams at Nora and tells her she can have no influence over the children and he loves her no longer. Then he remembers what others will think about this situation and says, â€Å"Somehow or other I must try to appease him- the thing must be hushed up at all costs. As for ourselves- we must seem to go on just as before†¦ but only in the eyes of the world of course† (Ibsen 221). Torvald is only concerned about keeping Krogstad quiet and the outside world remaining in the dark about his troubled marriage. He tells Nora they must continue on with life outside as it was before but once inside the house, it all does not matter; he could not care less. Ibsen communicates that along with wearing deceptive appearances, those who want to be accepted, like Torvald, must bow down to society’s expectations. These expectations include maintaining a perfect marriage, raising the children properly, and not allowing your wife to overpower you. Torvald’s only concern is to keep the peace, for the sake of his own last name. He does not care about Nora any longer. He only cares about keeping himself and his reputation safe. Along with outlining some of the key elements of the real world and the society one lives in, Ibsen uses a realistic style of writing. Staying true to realism literature, Ibsen uses a realistic form and style while writing A Doll’s House. One the first page of the play, one can find a detailed description of the set including, â€Å"A comfortable room, furnished inexpensively, but with taste. In the back wall there are two doors; that to the right leads out to a hall, the other, to the left, leads to Helmer’s study. Between them stands a piano† (Ibsen147). A long list of props preludes all of the acts of the play. Ibsen uses this detailed list of props to bring a sense of reality to his play. He allows the audience to feel as if they truly are sitting in the Helmers’ living room watching Nora fall prey to her husband. It allows one to sink completely in the story and become a part of it all. One of Ibsen’s viewers could easily identify with the characters seeing that they lived in the same middle class home and neighborhood as they themselves do. Ibsen also was able to identify with his audience by using a simplistic writing style. When talking to Nora about her children, the children’s nanny says, â€Å"The poor little mites are playing with their presents, but-† (Ibsen 181). The nurse speaks in a common, simple language. Unlike previous writing styles, realism uses everyday common language and interrupted thoughts, run on sentences, and expressions. Ibsen used this style of writing, again, to identify with the audience he was presenting to. His works were seen my middle class citizens, who were used to working hard long hours in filthy conditions. These people were not spending their days eating cakes and playing chess. They spoke in a ruffle-free, basic language, which is exactly the language Ibsen adopted for his realist play. Ibsen exposed the his audience to a new view of the very lives they were living by using this form of writing. Although Ibsen was not showing his audience anything new, he presented them their most inner secrets they kept hidden and shoved them in their own faces. Ibsen highlighted the role women were taught to play, the deceptive appearances the people wore daily, and expressed these ideas using the people’s realistic style of speech. Ibsen was a writer for the people of the 1800s, but his works are treasured and applicable even in today’s world. ALL QUOTES DIRECTLY FROM A DOLL’S HOUSE How to cite Realism and Ibsen’s a Doll’s House Essay, Essays

Comparing Walton and Victor free essay sample

Compare the characters of Victor and Walton as Shelley presents them in the early parts of the novel. What similarities are there between the characters and quests? In the early chapters of Frankenstein by Mary Shelley the character of Walton is introduced through a series of letters he is writing to his sister back in London (the whole novel is an epistolary structure) as he is on a voyage to the North Pole in hope of fulfilling his goal of a breakthrough scientific discovery and â€Å"discovering some of nature’s most profound secrets†. Walton is full of hope and scientific curiosity and a passionate determination that he will achieve his goals â€Å"I shall satiate my ardent curiosity with the sight of a part of the world never before visited, and may tread a land never before imprinted by the foot of man†; he wants to set himself apart from other scientists and discover something altogether new, something that will bring him fame and fortune and ensure that he is remembered forever- he is on a journey that-he learns later in the novel-may not turn out to be the success that he thought it was, and his â€Å"ardent curiosity† may be his downfall in the end. We will write a custom essay sample on Comparing Walton and Victor or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page His loneliness (â€Å"I feel the bitter want of a friend†) is subsided when a man â€Å"on the brink of destruction† is brought upon the ship, half dead and â€Å"wretched†. The man they bring on board-Frankenstein- bears a lot of similarities to Walton, from their aspirations and complete obsession to discover the undiscovered. There is however, one major difference between these 2 characters-Frankenstein has already been in Walton’s shoes and has already experienced the consequences of his endeavours-and they were not pleasant, as he relays the story to Walton, warning him how he has â€Å"suffered great and unparalled misfortunes† through his â€Å"seeking of knowledge and wisdom† and seeing Walton do the same, he warns him of the dangers of knowledge and tells of his story-his parents, his wonderful childhood, his thirst for knowledge and, most important of all, his obsessive scientific curiosity that led him to make the choices he made that were ultimately his downfall. He has learned from them, a little too late, and he only hopes that Walton will heed his warning about the dangers of knowledge, and not make the same mistakes that he did, that led to his destruction. Shelley made the characters so similar in ambition and character that this evokes the thought of the ‘doppelganger’, a popular theme amongst gothic literature. Frankenstein is almost Walton’s doppelganger- everything he is, bright, mbitious-but also everything that he doesn’t want to become- a â€Å"wretch†, a man haunted by his choices and on â€Å"the brink of destruction†, all because of his desire to become recognised among the scientific world and leave his mark on the world. Because of Frankenstein’s story Walton witnesses what the danger of knowledge can do and warns him-a kindness no one could do to Frankenstein-to not follow in his footsteps â€Å"exposing him to the same dangers† as he did. Frankenstein feels as he has unleashed such a horror into the world, the least he can do is to prevent another like-minded person making the same mistakes he did, and through that, not ruin his and countless lives, as if he has been so fortunate as to have someone relay their story about knowledge and destruction before he made the choices he did, he may have rethought his priorities and still be living a happy life after the novel’s end. In short, Frankenstein was doing Walton a kindness by retelling his tragic story; and that brings about another characteristic that Shelley wrote them to both have-they are both good men. They are deeply affectionate to their close ones â€Å"heaven shower down blessings on you my beloved sister†, â€Å"mine to love and cherish†, and their obsession fuelled by a desire to benefit the world. This evokes sympathy both in the reader and Walton, when he hears Frankenstein’s tragic tale-how a good man with good intentions can make choices so catastrophic that they ruin the lives of those closest to them and themselves-maybe this is why in the end Walton decides to turn back? Both men are also linked with one massive similarity-they both have an incredibly obsessive, if somewhat selfish, nature. Some of Walton’s first words in the letters are â€Å"If I fail you will see me soon or never† he is determined that this voyage will be a success, and is prepared to die for the cause. This mirrors Frankenstein’s feelings later on in the novel â€Å"stars would often disappear in the night sky while I worked in my laboratory†-Frankenstein’s obsession with discovery had him pushing himself to the limit to accomplish his goals, sacrificing time and health, at any cost as long as he succeeded. That cost, he finds out eventually, is too high, and seeing Walton with the same obsessive nature, going on a voyage that is potentially life-threatening, he wishes him to stop and think thoroughly about whether it is worth it, something that he failed to do, as no one had interfered when he was creating the creature and warned him of the dangers, and as it is too late to repair his mistakes, he can stop Walton from letting his obsessive nature rule him-â€Å"I imagine that you may deduce an apt moral from my tale†- as it did Frankenstein. Walton and Frankenstein are two very similar men-both have passion, drive and determination that set them apart from other men, and give them a dangerous obsessive edge. Frankenstein has learned from his mistakes and has accepted his fate â€Å"nothing can alter my destiny†, and wants to make sure that another good man, so much like himself does not make the same life altering decisions that he did, searching blindly for knowledge that may be dangerous to uncover, so he retells his story to Walton in the hope of preventing him destroying his life. Walton with his drive at first in the letters to his sister mentions that does he â€Å"not deserve to accomplish some great purpose? † he believes he deserves success and has worked and will work impossibly hard to ensure his labours do not go unrecognised. But Walton also mentions that he â€Å"feels the bitter want of a friend† â€Å"to approve or amend my plans†. His prayers were answered in the form of Frankenstein, and after his tale of woe Walton finally decides to turn back and abandon his voyage-he listened to Frankenstein, as a â€Å"brother of my heart† and as an older version of him that has failed. Now, the reader wonders, if Frankenstein had the same great luck as Walton to find someone with the same drive and obsession to retell his story to him and make him stop and think thoroughly if he is doing the right thing? Would he have still made the creature? Or would he have stopped and be living happily with his living family long after the novel’s end? This, perhaps, is the greatest difference between Frankenstein and Walton. Walton had an older, wiser version of himself retelling his tale of misfortune that stopped Walton and potentially saved him. Frankenstein did not have that luxury of someone older and wiser intervening in his work, so he continued carrying out his work, putting in it all of his hopes and dreams, when in reality, he was creating his own destruction.