Drug Education Essay Example | Topics and Well Written Essays - 2500 words

Drug Education - Essay Example Thos who had not used an illegal drug were only 15%. Effective and efficient drug education is essential because young individuals are faced with numerous influences to using both illicit and licit drugs. Drug education plays a counterbalancing role through shaping a normative culture of moderation, safety and making decisions that are informed. Schools have been helped by various departments to develop a sustainable and ongoing drug education programs and policies that are based on approach that aims at minimizing harm. The approach aims at reducing the adverse health, economic and social impacts of drugs. This is achieved through limiting or minimising the hazards and harms of using drugs for both the individual and the community without eliminating the use necessarily. Globally, it has been recognised that teachers are perfect in providing young individuals with the knowledge and skills for making sound choices and decisions on drug use. As such, there is need to adequately train teachers. Thus, the purpose of this paper is to document a comparative analysis of the following two models: Youth development and Diversionary activities and Drug use prevention through social marketing. Youth Development and Diversionary v. Drug use prevention through social marketing Under youth development and diversionary we have the positive futures. A positive future is a social inclusion national activity-based program for young individuals. The program aims at helping young people from communities that are deprived. It helps them to leave a healthy life through steering them away from alcohol and drug misuse and crime. In addition to that, the program provides young individuals with role models thus widening their horizons and providing them with access to new opportunities within an environment that is cultural familiar (Positive Futures Impact Report, 2006, p. 5). Positive future target young adults aged between ten (10yrs) and nineteen (19yrs) old. In its endeavour to en sure youths live a positive and health lives, it has partnered with organisations such as Diageo GB. This is a drinks business comprising of a collection of brands that are widely known internationally such as wine, spirits and beers. The positive future activities have managed to enrol majority of young individuals to its activities. For instance, as at September 2005, one hundred and nine thousand five hundred and forty six (109,546), young individuals had enrolled in the positive future regular activities. Moreover, young people who attended the programs of positive future were fifty seven thousand (57,000). Through attending these programs, the youths have been able to achieve a lot. For example, their behaviours, self esteem and self confidence were greatly improved. In its urge to mould the youths in the society, the positive future takes an approach that is developmental. Unlike other social policy initiatives that are sports-based, positive futures is not a sport development or diversionary program as traditionally practiced or understood. On the contrary, it uses a relationship strategy whose aim is to interact with young people in a trustful and respectful manner. In that case, young individuals are able to interact with positive role model who guides them on the right path rather than

Mechanical Engineering History Essay Example for Free

Mechanical Engineering History Essay At the start of the Industrial Revolution, in the 18th century the steam engine was first produced. From this production it gave an enormous start to all machinery of any type and every type. As a result, a new major classification of engineering was formed due to the intuition of machines and tools being developed. Soon after this, the Institution of Mechanical Engineers was founded in Birmingham, England in 1847. Scientists investigate that which already is; Engineers create that which has never been. (â€Å"Mechanical Engineering†) In this quote, Albert Einstein explains that engineering is essential to societal advancement and what is will never be without engineering. Henry Petroski helps informs the public that, Engineers do not have supernatural abilities. They are not perfect. It is not natural for them to not make mistakes. One can forgive their mistakes, but it is essential for one to catch and correct them. Therefore it is the nature of modern engineering for engineers to check over one’s own work and calculations along with the work of their collogues. Being an engineer is a serious profession, â€Å"You are looking at a â€Å"professional degree† rather than an arts degree or a science degree. Many people would say that the engineering degree is consistent with a law degree. I am not sure I agree but it is different than a physical education degree. And, by the way, the earning potential is greater, too† (Blackmon) says Professor Blackmon, one of UNC Charlotte’s professors’ and advisor for Mechanical Engineering. According to Blackmon, a freshman mechanical engineer needs to expect â€Å"to know that they will be spending a lot of time learning over the next four years.† They will also need to know that they will be placed in â€Å"Calculus1, ENGR1201 and CHEM1251†. In the engineering program at UNC Charlotte, there are two pathways, Engineering and Engineering-Tech. Blackmon states that the main difference between the two is that, â€Å"engineering is calculus based with a physics based curriculum, and technology is algebra based and algebra based physics based† (Blackmon). According to the Bureau of Labor Statistics in 2011 there was a national total of 238,260 mechanical engineers in the USA. Fifty percent of these mechanical engineers made at least $38.09 an hour on the job. At this hourly rate, these ME’s made $79,230 annually. (â€Å"17-2141 Mechanical Engineers†). Professor Blackmon tells me that here at UNC Charlotte, â€Å"we have mechanical engineering going into most any industry and most any specialty. They are in energy, motorsports, medicine, robotics, space exploration, etc. I am not sure of any real project that cannot benefit from the support of a mechanical engineer.† Also at UNC Charlotte, graduates who have at least a 3.4 GPA tend to find a job even before they graduate. Graduation to about sixty percent of UNC Charlotte’s graduates happens in about six years; only twenty-two percent of freshman graduate in four years. According to Blackmon, â€Å"Our results are about the same for all engineering schools† (Blackmon). A mechanical engineer requires many traits and qualities that most individuals may not know. These characteristics include and follow what is stated in the quote below: Mechanical engineers are characterized by personal creativity, breadth of knowledge, and versatility. They are also valuable and reliable multidisciplinary team members. The technical subject areas that form the main basis for their work include mechanics, energy transfer and conversion, design and manufacturing, and the engineering sciences. A good understanding of English and mathematics is also crucial to this kind of profession. (â€Å"Mechanical Engineering Major†) There wouldn’t be new inventions or products made without engineering. Becoming an ME is not easy it takes many years of experience, knowledge in the field, much dedication and perseverance. Works Cited An Excellent Collection of Engineering Quotes. Articlesbase.com. Articlesbase.com, n.d. Web. 10 Oct. 2012. http://www.articlesbase.com/. Mechanical Engineering. Britannica.com. 2012. Web. 10 Oct. 2012. http://www.britannica.com/. Mechanical Engineering Major. MyMajors. My Majors, 2012. Web. 30 Sep 2012. http://www.mymajors.com/. 17-2141 Mechanical Engineers. Bls.gov. 27 Mar. 2012. Web. 10 Oct. 2012. http://www.bls.gov/. Blackmon, Don. Personal Interview. 11 Oct. 2012.

Market strategy and business overview of boots

Market strategy and business overview of boots Boots has also introduced new services. Boots Opticians, formed in 1987 has become one of the UKs leading chains of opticians. Insurance services and initiatives in dentistry, chiropody, Boots for Men stores and Internet services were introduced in 1999. The first Health and Beauty Experience stores, offering services such as homeopathy, osteopathy and a range of beauty treatments, were opened in autumn 2000. Boots Healthcare International exports healthcare products in more than 130 countries round the world. Boots Health and Beauty stores are now established in Ireland, Thailand, Japan and Taiwan. There are eight different businesses in The Boots Company, different in size, different in type and different in their business cultures. Such diversity means that they have unrivalled career opportunities in a wide variety of disciplines for people who deliver excellent performance. Boots is a learning organization, they encourage their people to strive to improve their skills and develop throughout their careers. STRATEGY MARKETING MANAGEMENT Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. From this perspective, the scope of marketing management is quite broad. The implication of such a definition is that any activity or resource the firm uses to acquire customers and manage the companys relationships with them is within the purview of marketing management. MARKETING STRATEGY Marketing strategy is a method of focusing an organizations energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firms marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning,  marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena.  Corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a companys revenue, marketing strategy is closely linked with  sales. A key component of marketing strategy is often to keep marketing in line with a companys overarching  mission statement. Once the company has obtained an adequate understanding of the customer base and its own competitive position in the industry, marketing managers are able to make key strategic decisions and develop a marketing strategy designed to maximize the revenues and profits of the firm. The selected strategy may aim for any of a variety of specific objectives, including optimizing short-term unit margins, revenue growth, market share, long-term profitability, or other goals. MARKETING STRATEGY OPTION: One of the key elements of a successful marketing strategy is the acknowledgment that your existing and potential customers will fall into particular  groups  or  segments, characterized by their needs. Identifying these groups and their needs through market research, and then addressing those needs  more successfully than your competitors, should be the focus of your strategy. You can then create a marketing strategy that makes the most of your strengths and matches them to the needs of the customers you want to target. For example, if a particular group of customers is looking for quality first and foremost, then any marketing activity aimed at them should draw attention to the high quality of your products or service. The benefits of a planned marketing strategy are numerous. Business owners often rely solely on their intuition to make business decisions. While this informal knowledge is important in the decision making process, it may not provide you with all the facts you need to achieve marketing results. A marketing strategy will help you in defining business goals and develop activities to achieve them. WILSON, GILLIGAN AND PEARSON in strategic management, readily admit that there is no standard definition on strategy but high lights three level of strategy. Corporate Level Strategy: Dealing with the allocation level resources thought out the entire organization, covering all of the various businesses or division. Business Level Strategy: This exits at the individual business or division level and is concerned with the question of competitive positioning. Function Level Strategy: Which is limited to the actions of specific functions within specific businesses. Boots is a member of Alliance Boots, an international pharmacy-led health and beauty group. Our purpose is to help our customers look and feel better than they ever thought possible. Our customers are at the heart of our business. Were committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products only at Boots, with great value our customers love. Our people are our strength and they tell us that Boots is a great place to work. We aim to always be the employer of choice, attracting and retaining the most talented and passionate people. Market matrix: The market matrix is a tool that helps businesses to decide their product and market growth strategy. http://www.franteractive.net/resources/Ansoff-Matrix.GIF The above diagram shows market matrix also known as Ansoff product which is a series of suggested growth strategies that set the direction for the business strategy. 1. MARKET PENTRATION: (Existing market, existing products) Market penetration  is one of the four growth strategies of the  Product-Market Growth Matrix  defined by Ansoff Market penetration occurs when a company enters/penetrates a market with current products. The best way to achieve this is by gaining competitors customers (part of their market share). Other ways include attracting non-users of your product or convincing current clients to use more of your product/service (by advertising etc). Ansoff developed the  Product-Market Growth Matrix  to help firms recognise if there was any advantage of entering a market. Market penetration seeks to achieve four main objectives: Maintain and increase the market share of current products- this can be achieved by a combination of competitive pricing strategies, advertising , sales, promotion and more resources dedicated to personal selling. Secure dominance of growth market. 2.MARKET DEVELOPMENT: (New Market, Existing Products) You can grow by leveraging your product knowledge to reach new customers.   More than likely, you have spent time and money developing your product and service offering. Assuming youre happy with your current offering, extending it into new markets is a logical next step. This is aptly called a  market development strategy. If you have identified potential new markets as opportunities, use these strategies to reach them.   Here are some quick considerations to make before executing a market development strategy: Is the market attractive? (To really answer this question, I recommend some form of market research to validate your gut feeling.) Are you willing to commit the required time and resources to reach this new market? Can your business be adapted to the new market? Will you maintain your current competitive advantage in this new market? 3. PRODUCT DEVELOPMENT: (Existing Market, New product) New Product Development is the term used to describe the complete process of bringing a new  product service to market. There are two parallel paths involved in the NPD process: one involves the idea generation,  product design  and detail engineering; the other involves market research and  marketing analysis. Ideas for new products can be obtained from basic research using a  SWOT analysis  (Strengths, Weaknesses, Opportunities Threats), Market and consumer trends, companys RD department, competitors, focus groups, employees, salespeople, corporate spies, trade shows, or Ethnographic discovery methods (searching for user patterns and habits) may also be used to get an insight into new product lines or product features. 4.DIVERSIFICATIONS 🙠 New Market, New Products) Diversification  is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into a new segment of an industry which the business is already in.It is a process where a business markets new products in new markets.This is the most risky strategy because the business is moving into markets in which it has little or no experience. For a business to adopt a diversification strategy, it must have a clear idea about what it expects to gain from the strategy. SWOT analysis Strengths Price cuts are attracting customers especially in beauty and toiletries. Boots is still above high street average, despite all the short-comings being reported. Great locations, with a prime pitch on every high street. Meaning that Boots is accessible to potential customers, this is highly important when taking into account the 4 Ps. Strong labour workforce which is highly essential to every business, this could be a major tool when trying to refocus and achieve the overall objectives. The current share price is 667.0p on 8 Nov and has risen since October 28 when it was valued at 657.5p. This initiates growth in sales due to external factors such as climate change and more susceptibility to illness that this causes. Weaknesses Over diversification which has led to a loss of focus from the core operations of the business. It seems from the article in the Independent newspaper that Boots are reliant on sun cream as a star product, however the British weather is know for its instability meaning good summers are not guaranteed, this has ultimately led to a reduction in profits.  £390 million was spent on revamping the company; could this money have been spent in other areas of the business that may have been more profitable? Some customers feel that Boots is too expensive, thus suggesting price elasticity however the recent price cuts in different parts of the business might have affected the price quality reputation amongst customers, who feel this is important. 900 job cuts from head office and possibly more if finances deteriorate. This might have an adverse effect on the reputation amongst stakeholders. Opportunities Compete through head on pricing although this could be risky according to reports. Does Boots need all their chain branches? An audit and cost-benefit analysis should be conducted along with market research to identify which branches are doing the best and which areas would benefit from the store or which areas are overly concentrated with Boots stores. Therefore taking action by reducing the number of stores and focusing on improving the remainder of stores would reduce costs and provide essential capital that could be reinvested in other parts of the business. Threats Abolition of the resale price maintenance has increased competition. If internet sales of drugs continue to grow, Boots could lose a significant proportion of its market share. Changes in supply chain and systems within the company could hinder growth rate in the next 12 months. Porters 5 forces analysis Competitive rivalry The retail market is filled up with high competitors as more and more companies are trying to step into the Health Beauty industry All the other retailers have different competitive advantages. Boots reach in different stores allows it to reach large number of customers. The other factors which compete with the Boots bank is different banks and building societies Barriers for entry Barriers to entry is high due to a number of factors: Firstly, company looking to set up its business in UK requires lots of investment, brand development, which takes years to establish. Secondly, company in retail sectors are increasing, which itself means there is very less chance for any new entrances. Local knowledge is required for a new business in order to establish, which is highly difficult for new firms to replicate. Threats of Substitutes The threats for newcomers or substitutes is less, as the consumers views that as a necessity, especially in the developed world. The retail market is always trying to look around for new innovations with respect to Health Beauty products, alternative businesses. As a result of which it is difficult for substitution. The only major threat of substitute is an internal industry threat, wherein one supermarket can lap up the business of other supermarkets. Buyers power Because of the presence of too many competitors in the retail Health Beauty sector selling the same product, buyer power is high in the industry. During the time of recession consumers wants are taken into more demand, thereby increasing their power. Supplier power Suppliers in itself is huge company providing products to the supermarkets. If the products are not sold, consumer will shift loyalties, making suppliers more powerful. And also when the products do not reach the supermarket, sales do get affected hugely. C:Documents and SettingsSonyDesktopporters_five_forces_lg.gif Competitive strategy by Michael Porter PORTERS GENERIC STRATEGY: Michael Porter had argued that a companys strength depends on two headings: cost advantage and differentiation. By applying these strengths three generic strategies result: Cost leadership Differentiation Focus Cost leadership strategy: Cost leadership is a strategy built on offering a customer a lower pirce than competitors and maintaining an advantage by ensuring the cost are lower than those of competitors. Factories are built; labor is recruited and trained in all sorts of knowledge for the lowest cost of production. In the process cost advantage is the focus. However low cost not always allows low price. Producers could price at competitive parity, other than the competitors. For example, such as Toyota, are good in producing autos at a low price, but have the brand and marketing skills. Differentiation strategy: It is a strategy that involves offering a product which is different to, is differential from, those of competitors. The advantage of the product will appeal to the whole market and not in a narrow segment. The company that succeeds in differentiation strategy often follows the internal strengths Access to scientific researchHighly skilled and creative development team.Strongly sales team with the ability to successfully communicate the perceived strengths of the products. Corporate reputation for quality and innovation. Focus: The focus strategy strives on a narrow segment and within that segment tries to achieve either a cost advantage or differentiation. A company following the focus strategy often enjoys a high degree of customer loyalty, and this in turn leads to more customer lifetime value. The focus strategy has two variants.In cost focus a firm seeks a cost advantage in its target segment, while inDifferentiation focus a firm seeks differentiation in its target segment. Cost focus exploits differences in cost behavior in some segments, while differentiation focus exploits the special needs of buyers in certain segmentsA company following narrow market focus and pursuing a focus strategy, have lower volumes of bargaining power with their suppliers.A company following differentiation focused strategy may be able to pass higher costs on to customers since close substitute products would not exist.Firms that succeed in a focus strategy are able to lead a broad range of product development strengths to a relatively narrow market segmentFinally, other focusers may be able to carve out sub-segments that they can serve even better. TASK-2 PESTLE analysis is in effect an audit of an organizations environmental influences with the purpose of using this information to guide strategic decision-making. The assumption is that if the organization is able to audit its current environment and assess potential changes, it will be better placed than its competitors to respond to changes. PESTEL ANALYSIS FOR BOOtS: PEST 1. POLITICAL FACTORS: Political factor is always affected any kind of business. The government always make changes in tax policy, labour law policy and trade restrictions. Increasing globalization, gives challenges and opportunities to Boots. Using this company can enter into new markets through partnerships. 2. ECOMOMIC FACTORS: Inflation chances are really high that if inflation occurs then the prices of each pack will rise. When a country enters an inflation stage then their money would be less worth, and companies will higher the prices, consumers have less money to spend on goods, and that will be a major blow the economy. The country might put prices higher on exports, but other countries wont buy them anymore and go find a cheaper one. Exchange rates play a very big role in the marketBecause of the food crisis all over the world, can result in the purchasing cost of the company, which in turn can increase the Health Beauty Product prices which affects the purchasing power of the consumers. Because of credit crunch, the consumers purchase power would decrease, but they would still consider that as its basic necessity.Lot of incentives is given to the consumers. This affects Boots as prices have to be reduced most of the times 3. SOCIAL FACTOR: There seems to be more attention on fresh and easy style cooking. This gives Boots an opportunity to encourage new Health Beauty Product.Recently government has given more emphasis to promote healthy eating because of the increasing obesity. As a result the consumer would move on to healthy eating which in turn will be an opportunity to Boots to stock in more of healthy Health Beauty Product and as a result of which there would be an increase in consumers number. 4. TECHNOLOGY FACTOR: The internet phenomenon seems to be growing more rapidly. Boots can use internet for its advantage. Standing in the queue system for few items in the shopping market is time consuming. By installing the self checkout machines it can reduce the queue system for which the customer would not have to wait for few items which in turn will increase the sales for Boots. 5. ENVIRONMENTAL: It should be mandatory to reduce carbon footprint and increasing energy efficiency. One of the important and ethical issues is, like sales of organic food and ethical treatment of animals, this can clearly affect Boots on various levels. This is a sensitive issue. This can be done by maintaining on the public stand and environment. 6. LEGAL: As per legal the company makes sure that the product is right for the customers. They do all sorts of checks before it is brought forward to the customers.The current UK grocery market is highly regulated in many aspects, which is commonly in the developed countries. The recent inquiry by OFT could act as one example, which would potentially reduce the profitability of the supermarkets. Moreover, Trade Union would also protect employees to receive lack benefits, and this would make the grocers difficult to lay off employees. MARKET PALNNING FOR BOOTS: A  marketing plan  is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or  service, a  brand, or a  product line. Marketing plans cover between one and five years. A marketing plan may be part of an overall  business plan. Solid  marketing strategy  is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. MARKETING MIX: The structure of the facts book will be designed to match the specific needs of the organization, but one simple format suggested by Malcolm McDonald may be applicable in many cases. This splits the material into three groups: Review of the marketing environment:  A study of the organizations markets, customers, competitors and the overall economic, political, cultural and technical environment; covering developing trends, as well as the current situation. Review of the detailed marketing activity:   A study of the companys  marketing mix in terms of the 7 Ps (see below) Review of the marketing system: A study of the marketing organization,  marketing research  systems and the current marketing objectives and strategies. The last of these is too frequently ignored. The marketing system itself needs to be regularly questioned, because the validity of the whole marketing plan is reliant upon the accuracy of the input from this system, and `garbage in, garbage out applies with a vengeance. 7Ps of MARKETING MIX: Once youve developed your marketing strategy, there is a Seven P Formula you should use to continually evaluate and reevaluate your business  activities. These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure youre on track and achieving the maximum results possible for you in todays marketplace. 1. PRODUCT: To begin with, develop the habit of looking at your product as though you were an outside marketing consultant brought in to help your company decide whether or not its in the right  business  at this time. Ask critical questions such as, Is your current product or service, or mix of products and services, appropriate and suitable for the market and the customers of today? 2. PRICES: The second P in the formula is price. Develop the habit of continually examining and reexamining the prices of the products and services you sell to make sure theyre still appropriate to the realities of the current market 3. PROMOTION:   The third habit in marketing and sales is to think in terms of promotion all the time. Promotion includes all the ways you tell your customers about your products or services and how you then market and sell to them. 4. PLACE: The fourth P in the marketing mix is the place where your product or service is actually sold. Develop the habit of reviewing and reflecting upon the exact location where the customer meets the salesperson. Sometimes a change in place can lead to a rapid increase in sales. 5. PACKING: The fifth element in the marketing mix is the packaging. Develop the habit of standing back and looking at every visual element in the packaging of your product or service through the eyes of a critical prospect. Remember, people form their first impression about you within the first 30 seconds of seeing you or some element of your company. Small improvements in the packaging or external appearance of your product or service can often lead to completely different reactions from your customers. 6. POSITIONING: The next P is positioning. You should develop the habit of thinking continually about how you are positioned in the hearts and minds of your customers. How do people think and talk about you when youre not present? How do people think and talk about your company? What positioning do you have in your market, in terms of the specific words people use when they describe you and your offerings to others? 7. PEOPLE: The final P of the marketing mix is people. Develop the habit of thinking in terms of the people inside and outside of your business who are responsible for every element of your sales and  marketing strategy and activities. RECOMMENDATIONS AND CONCLUSION: I think the current Boots Distribution Channel is very limited. The only place youll find their product is in a local Boots store . I think they should expand their channel like I have summed up earlier. I would have placed vending machines throughout whole UK, outside each super market. To survive in such a competitive market place, Boots must continue to build a strong brand in order to create a strong differentiation in the market, attract customers with a credible value proposition and to constantly engage customers in ways that would endear them to the brand and to the company My evaluation for this is that Boots is in a very good position, but if it needs to gain more customer they need to make more product, not as in output, but new products.

Education and the Computer :: Teaching Education Essays

Education and the Computer There are many different ways to use the computer. For Elementary Education there is a great need to have computers in schools. â€Å"The use of computers, technology applications and hands-on learning enables each student to tie-in your classroom objectives and make a connection to real-world applications. This methodology gives each student equal access to a world of knowledge limited only by the imagination†. In modern school systems, almost every child is exposed to computers. They are asked to type things, access the Internet, and create projects, all using computers. These skills are important tools that can be used later on in life. Almost daily, Children are expected to type papers and other projects for their teacher. This is a good way for them to get acclimated to using a computer. They are also required to take computer classes that teach them how to type correctly. The papers and projects are a good way for students to practice their typing skills. Another thing that most Elementary schools have the children learn about is the Internet. Most children go to the library and the computer lab to do a project or a paper. The teacher usually teaches the students research techniques. These techniques are not just for looking up books, but can prove very valuable in finding other assorted information on the Internet too. Students can learn how to find a good credible source from all the useless â€Å"junk websites†. Then they can learn how to give the original author credit for their work. This is important because if they do not learn how to get the information from the computer and the library, then they will have a really hard time in Middle School and High School trying to complete research papers, and other projects. Another thing that these Elementary students need to learn is how to quickly find the answers to various questions using the Internet. For example, I was in an Elementary classroom for a High School class that I took. When we got there, the teacher asked us to help our buddy get information, find information on the Internet regarding an animal that they had previously picked. They had already read a book about their animal from the library, and they had a few generic questions that the teacher wanted them to find answers to.

Looking For Zora by Alice Walker Essay

In her essay Looking for Zora, Alice Walker ventures out to Eatonville Florida to find out more about Zora Hurston. Walker masquerades as Zora’s niece and goes around inquiring on what was the cause of Zora’s death, where her grave is currently, and what was she like, alive. Walker argues that the writer’s undignified and unfamiliar resting place is far less important than the memories and influence she has left behind. The main appeal Walker uses is pathos, to evoke empathy in the audience. In a way, it is seems like she has made it a personal quest to get a stone to put on Zora’s grave as a sign of homage for a great author she was. The author shows an element of surprise when she find out that Zora died of malnutrition. In surprise she states â€Å" Hell, our condition hasn’t changed any since Phillis Wheatley’s time. She died of malnutrition!(Pg.401)† This sounds incredulous to her, so she seeks to find out from another cause of Zo ra’s death from a Dr. Benton who was Zora’s doctor. Dr. Benton confirms that Zora died from a stroke. He states â€Å"She had a stroke and died in the welfare home† (Pg. 407). Also we can see that the author uses humor. For example, when she goes to look for Zora’s grave, she yells out at the graveyard â€Å" Zora!..I’m here. Are you?† (Pg. 403). She continues to use humor when she converses with Rosalee as they are looking for Zora’s grave. Walker concludes her visit by buying a monument stone and has it engraved then visits where Zora used to live before her illness and death. I think this was a very interesting piece by Walker. She narrates her journey vividly to show the readers her emotional journey to find out about Zora Hurston. Zora must have been a really interesting person. From the essay, even Dr. Benton kept saying how she always used her mind and she was so intelligent. Today, most scholars, veterans and other people of significance are given a sort of ‘decent’ burial, but Zora had pauper’s funeral without any tombstone, yet ‘alot’ of people seemed to know her. Through Walker’s essay, she emphasizes the fact that Zora did not necessarily identify with one race, white or black, in particular and did not even have a good relationship with her own family. I believe that Walker’s argument had to do with Zora’s admiral ability to  identify with cultures besides what many thought should have been her own, black community. I felt that this directly relates to the way in which Zora tried to eliminate the importance of color from her life, although it was an enormous influence on everything she did.

Army Nurse Corps Essay

All women in the Army served then in either the Army Nurse Corps or the Women’s Army Corps (WAC). All Army nurses were officers, and were Direct Commissions. That is, they became nurses first and then attended a ten day or so Orientation Course at (Ft. Sam Houston, Texas) to teach them how to be officers, the rudiments of military life, who to salute and when, etc. (There were a small number of male nurses who went through the same program. ) Nurses were assigned to Army hospitals, both Stateside and overseas, and were billeted separately from male officers. In Vietnam, Army nurses served exclusively in rear-area hospitals at major bases. The Women’s Army Corps (WAC) provided all Army female enlisted personnel and also had its own officers. Most WAC officers exclusively administered WAC units, but a handful received assignments to staff positions and other rear-echelon duties. In Vietnam, enlisted WACs performed mostly clerical duties, although some worked as medical technicians. Whatever their duty assignments, all enlisted women, on any base, even in the ‘States, were billeted together as a single WAC Company in a guarded compound. (WAC officers had separate quarters, of course. ) Within this compound, in their barracks, WACs pulled their own guard, armed with baseball bats and whistles. (Neither WACs or nurses were issued weapons, and even those sent to Vietnam had only rudimentary firearms training. ) One tiny WAC unit (peak strength, 20 officers and 139 enlisted women) was assigned to Saigon, and nowhere else in-country. No WACs, even medical personnel, got any closer to combat than this. Eight US servicewomen died in Vietnam. Of these, four Army nurses and an Air Force flight nurse were killed in three separate, non-combat, plane crashes, and another died from disease. An older nurse died of a stroke. Only one woman, Army 1LT Sharon Ann Lane, was actually killed in a combat action, in a VC rocket attack on Chu Lai, in 1969. Besides nurses and WACs other American women would also go to Vietnam. TOD and China Beach covered most of the categories. American Red Cross girls, entertainers, civilian employees of the US government or contracting firms, newspaper correspondents, Christian missionaries, that about covers it. ARC girls made brief daylight visits (a few hours) to advance bases. The rest had rear-area jobs. (Christian missionaries were usually older, married women. ) American civilian women lived in major Vietnamese cities, which were off-limits to US troops, the exception being Saigon. Any women billeted on US bases also lived in guarded compounds. † Susan O’Neill served as an Army nurse in Vietnam from 1969 to 1970. â€Å"Don’t Mean Nothing† is her first book, written nearly thirty years after the experiences it depicts. O’Neill tells us that, (O’Neill, p. 15) â€Å"Before I went, I just assumed that war would involve injury and death; that’s why I was being sent there, after all. But it’s one thing to look at it from a distance, and form neat mental pictures. Once you step through the looking glass, as it were, into the reality of it–once your sneakers are full of somebody else’s blood–you look at the whole thing quite differently. The blood’s no longer a metaphor; it goes through to your socks and into the skin of your feet. Into your soul. † O’Neill gives us a clearer definition of what Vietnam was truly like. She offers that it wasn’t a place where you played around because people’s lives were at stake. The author goes on to tell us that, â€Å"Back in the states, when I so glibly thought I knew what Vietnam and war, in general, was about, I had opposed it on some cool-headed philosophical basis, from some distant notion of empathy. Gradually, in Vietnam, I became horrified at how callow my ideas had been.

Profile of Serial Killer Richard Cottingham

Profile of Serial Killer Richard Cottingham Richard Cottingham was a serial rapist and killer that used the streets of New York and New Jersey as his hunting ground in the 1970s. Known for being particularly cruel, Cottingham earned the nickname The Torso Killer because he would sometimes mutilate the body of his victims, leaving just their torso intact. Early Life Relocating to a new school in the seventh grade proved to be socially challenging for Cottingham. He attended St. Andrews, a co-ed parochial school, and spent a lot of his after-school time friendless and at home with his mother and two siblings. It was not until he entered Pascack Valley High School, that he had friends. After graduating from high school, Cottingham went to work as a computer operator at his fathers insurance company, Metropolitan Life. He stayed there for two years and then moved to Blue Cross Blue Shield, also as a computer operator. First Kill and The Family Man Cottingham abducted Carr  from her apartment parking lot, took her to a hotel where he raped, tortured, and murdered her, and left her body at Ledgewood Terrace. In 1974, Cottingham, who was now the father of a baby boy, was arrested and charged with robbery, sodomy, and sexual assault in New York City, but the charges were dropped. Over the next three years, Janet gave birth to two more children- a boy and a girl. Soon after their last child was born, Cottingham began an extramarital affair with a woman named Barbara Lucas. The relationship lasted for two years, ending in 1980. Throughout their affair, Cottingham was raping, killing and mutilating women. Killing Spree March 22, 1978: New York City- Kidnapped, drugged and raped Karen Schilt, age 31.October 13, 1978: Hackensack, New Jersey- Drugged, tortured and raped prostitute Susan Geiger who was pregnant.December 2, 1979: New York City- Tortured and murdered Deedeh Goodarzi, 23, and â€Å"Jane Doe,† an unidentified woman in her 20s. The two women were found in a room at the Travel Inn Motel Hotel, bound together, raped, tortured and murdered. Cottingham mutilated their bodies, removed their hands and heads, then set fire to the hotel room.May 4, 1980: Hasbrouck Heights, New Jersey- Valerie Ann Street, 19, was found at the Quality Inn Motel, naked, beaten, and with multiple cuts on one of her breasts.May 12, 1980: Teaneck, New Jersey- Drugged, beaten, and with several bite marks on her body, Pamela Weisenfeld was found in a parking lot.May 15, 1980: New York City- Jean Reyner, 25, was raped, stabbed, mutilated and strangled to death in a room at the Hotel Seville in New York City.May 22, 1980: Hasbrouck Heights, New Jersey- Feeling invincible, Cottingham returned to the Quality Inn Motel with Leslie O’Dell, 18, where he raped, beat, tortured and tried to kill her, however, he was interrupted by hotel security. Finally Busted A search of a private room in Cottinghams home turned up various personal items linking him to his victims. The handwriting on hotel receipts was also matched to his handwriting. He was charged in New York City with a triple homicide (Mary Ann Jean Reyner, Deedeh Goodarzi and â€Å"Jane Doe†) and on 21 counts in New Jersey, plus additional charges for the murder of Maryann Carr. Courtroom Drama and Sentence During the New Jersey trial, Cottingham testified that since he was a child he was fascinated with bondage. But this monster who often demanded that his victims call him master showed no backbone when faced with the prospect of spending the rest of his life in prison. Three days after he was found guilty of the New Jersey murders he attempted suicide in his cell by drinking liquid antidepressants. Then a few days before the New York verdict he attempted suicide by cutting his left forearm with a razor in front of the jury. Ironically, this master of mutilation could not master his own suicide Cottingham is currently housed at the New Jersey State Prison in Trenton, New Jersey.

History of Law

History of Law Various definitions have been assigned to the vast concept that is law. To some people, law is an unqualified human good without which the society would be in disarray.Advertising We will write a custom essay sample on History of Law specifically for you for only $16.05 $11/page Learn More To others, law is a sham and is used as an ideological tool to serve elites. Perhaps both of these approaches are valid depending on the perspective that we take. Nevertheless, there must be one approach of the two that is weightier based on the history of law than the other. This discussion seeks to find which of the two makes more sense based on real historical evidence. Law being vast in nature may not have a single definition. However, we may agree that the concept of law was first established with the main aim of bringing order to society by defining what is considered wrong and right based on societal norms. Thompson who has been referred as the father of the history pioneered an argument that law is an unqualified human good arguing that the society would not know any good without law. This argument which first put across a couple of decades back has been the subject of discussion among many scholars. Thompson was historian who fought against oppression of a class people which was considered inferior. The working class during the 18th century was such an oppressed lot and this was because the laws in existence then seemed to favour those who were aristocrats of the society. Although Thompson at first appeared as though he was lodging a criticism for legal parameters, he did make his stand on several occasions arguing that the law protected the society from the government which was likely to use the same laws to manipulate the people. He argued that the laws have ensured that the public has rights which if violated by the government could provide a redress to the people. The government is limited in its actions since the law empowers the people and therefore the government has to be extremely cautious in its actions.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More On the other hand, the law has been viewed as a sham and an ideological tool that serves only the elites in the society. This approach is equally true and especially in countries where the leaders are dictatorial and authoritarian. A case in point is Indonesia where leaders have come up with stringent laws and policies with the aim of exercising unmitigated, uncontrolled and unquestionable powers on the people. The Middle East is yet another example where leaders have used the rule of law as their tool to remain in power while ruling people in a controlling manner to the detriment of the society. The uprising that has been witnessed in Tunisia, Egypt, Libya and now Syria is a reaction to leaders who have used the rule of law for their own personal gain and at the expense of the majority of the people in the society. It is only governments that use the law as a tool of controlling their own population to the advantage of the leaders but also international organisations have also used the law to manipulate individual countries. For instance, third world countries may be in need of donor funding from western countries. The western may impose some policies which the recipient of the funds must comply with even if they are deprived of some of their rights. Failure to comply will lead to the withdrawal of the much needed funding for development in third world countries. Looking at the two approaches, the approach by Thompson that the law is an unqualified human good seems to carry more weight. This is because everybody is under the law. The requirement is that every person; the society and the government, the leaders and individuals must obey and adhere to the laid down rules. Usually, whenever the government appears to use the laws to manipulate the publ ic, it is normally a violation of the same laws. Therefore, if every institution in the society including the government was to be disciplined, then the ultimate goals of ensuring that the law is unqualified human good would stand unshaken. Strengthening the judiciary which is expected to keep both the society and the government in check and ensures that no violation of the laid down rules goes unpunished should be the ultimate goal of every society.Advertising We will write a custom essay sample on History of Law specifically for you for only $16.05 $11/page Learn More While the same courts under which the judiciary falls have some laid down rules which govern their operations, to a great extent, these courts and the judges who preside the courts have inherent power known as discretion to depart from some of the already laid down rules and arrive at a different decision to ensure that the justice is manifested. Law is indeed a tool that every society needs to maintain order, sanity and consistency. Without law, people would not know what is right or wrong and would therefore do as they wish wished. This would see a society in chaos and disarray and this would hamper greatly the process of development

Biology in Daphnia

Biology in Daphnia Essay Teachers Guide. qxd 25/1/08 8:00 Page 1 Teacher/Lecturer A1. 21L CORE Activity 1. 21 Does caffeine affect heart rate? Purpose †¢ †¢ To investigate the effect of caffeine on the heart rate of Daphnia (water fleas). To highlight experimental and investigative assessment objectives. Safety Any student known to suffer from photosensitive epilepsy should be warned before a stroboscopic light is used. Flickering lights in the range 5–30 Hz are thought to trigger seizures in sensitive individuals. Notes on the procedure The student sheet that accompanies this activity guides students through planning and writing up this investigation. After students plan the investigation their plans can then be discussed with the group. To support less able students, or to help with the organisation of practical work for a large group, students could be given the practical procedure at the end of these notes (see page 3). It provides a basic outline and will need to be read by students before starting the practical with decisions and modifications made as appropriate. The procedure is for a simple experiment; more able students could complete a more complex experiment using serial dilutions, with several Daphnia used at each concentration. Note that high concentrations of caffeine can be fatal for Daphnia. The Daphnia hearts are fairly easily seen but counting the number of beats can be difficult. Counting is easier if each heartbeat is recorded by tapping a pencil on a piece of paper and counting up the pencil marks after the specified time. In addition, cooling the Daphnia before the experiment may help slow their heart rate. An ICam above the eye-piece of the microscope to project an image of the slide onto a large screen may also help with counting. Foster, in the Journal of Biological Education (1997) 31, pp. 53–255, provides a method using a stroboscope to freeze the motion. Use of the stroboscope may overcome the problems of counting faster heart rates. However, we would not recommend this method. Positioning the light sources and strobe is tricky. It is very difficult to freeze the motion and viewing with a strobe light can cause eye strain and dizziness. A simpler approach is to count the rate at which the legs beat. This rate is proportional to the rate at which the heart beats. A dissecting microscope with a light source under the stage works well for this experiment. To prevent the Daphnia from overheating while on the microscope turn off the microscope light between observations and use a heat sink – a cavity tile filled with iced water placed on the microscope under the slide. Using pond water/Daphnia culture solution is recommended for both the control group and to dissolve the caffeine as this may give more valid results and be less stressful to the Daphnia. In distilled water the heart rate may rise due to lack of oxygen. Edexcel practical materials created by Salters-Nuffield Advanced Biology,  ©University of York Science Education Group. 1 Teachers Guide. qxd 5/1/08 8:00 Page 2 Teacher/Lecturer A1. 21L CORE Activity 1. 21 Does caffeine affect heart rate? In the trial of the experiment caffeine was used at 0. 1% and 0. 5% w/v with no ill effect. At 1% the Daphnia stopped swimming after 5 minutes. It is suggested that a ‘blind’ study is done. This means that the person counting the heart rate is unaware as to whether th e Daphnia is in water with or without caffeine. It has been shown that observer expectations influence the result. It is difficult to get clear-cut results from this experiment and significant differences between treatments may not be found. The sets of results below indicate the sorts of results that can be expected. It should be impressed upon students that it does not matter if they do not get differences between treatments. Indeed, the experiment provides plenty of opportunity to evaluate critically the technique used and really focus attention on the experimental skills aspect of this activity. Experiment 1 Daphnia were cooled on ice before the experiment. Beakers containing Daphnia in pond water were put on ice for about half an hour. This had the effect of slowing the heart rate and thus facilitating counting. The temperature of the pond water in which the Daphnia were swimming fell to about 5 oC. A single Daphnia was placed in a beaker containing test solution for 5 minutes: either pond water or pond water + 0. 5% caffeine. After the 5 minutes, the Daphnia (in a few drops of test solution) was transferred to the slide for measurement of heart rate. Each individual was counted for 4 _ 30 seconds. A blind counting method was used. Overall means: Caffeine – 173 beats per minute Control – 172 beats per minute There were no immediately observable ill effects of caffeine at this concentration (0. 5% w/v). Experiment 2 READ: Translation lost from the Novel to the Movies EssayThe experiment was conducted at room temperature. A single Daphnia was transferred to the slide. A paper towel was used to remove the pond water from the slide. A few drops of test solution – either pond water or pond water + 0. 5% caffeine – were dripped onto the Daphnia. The clock was started immediately and the heart rate recorded for 15 seconds at 2, 4, 6, 8 and 10 minutes. An ICam was used to facilitate counting. The results from the two experiments do not show that caffeine increases heart rate in Daphnia. Edexcel practical materials created by Salters-Nuffield Advanced Biology,  ©University of York Science Education Group. Teachers Guide. qxd 25/1/08 8:00 Page 3 Teacher/Lecturer A1. 21L CORE Activity 1. 21 Does caffeine affect heart rate? Table 1 Results for Experiment 1 Treatment Heart rate/beats 30 s-1 Trial 1 Trial 2 85 84 86 91 87 70 101 75 98 91 Trial 3 81 78 86 93 90 73 74 98 85 Trial 4 88 82 84 99 90 74 85 100 94 Mean 85 82 85 93 88 70 91 81 97 90 Mean for individual Beats min-1 Caffeine Caffeine Caffeine Caffeine Caffeine Control Control Control Control Control 87 83 84 89 86 62 81 88 93 89 170 164 170 186 176 140 182 162 194 180 Table 1 Results for Experiment 1 Source: Hardie and Tranter (1983) Biology Practicals: Teacher’s Guide Number of heartbeats in 15 seconds Length of time in solution/minutes Treatment Caffeine Caffeine Caffeine Caffeine Mean Control Control 2 49 54 54 59 54 57 58 4 53 54 59 65 58 55 60 6 49 57 55 64 56 59 54 8 44 51 61 68 56 50 58 10 48 55 64 62 57 58 60 3 Edexcel practical materials created by Salters-Nuffield Advanced Biology,  ©University of York Science Education Group. Teachers Guide. qxd 25/1/08 8:00 Page 4 Technician A1. 21L CORE Activity 1. 21 Does caffeine affect heart rate? Purpose To investigate the effect of caffeine on the heart rate of Daphnia (water fleas). This is an activity that students may plan themselves. There is also a support sheet giving a suggested method. The list below gives the apparatus and approximate quantities needed for the suggested method. However, students may ask for things outside of this list. Requirements per student or group of students Culture of Daphnia Notes †¢ Daphnia may be killed by chlorine in tap water. Any tap water used should be left to stand for 24 hours first to let the chlorine dissipate. †¢ Allow at least nine Daphnia per student or pair. They should be unharmed by the activity, but may need too long to recover after the caffeine to use the same one for different concentrations in the same practical. They can be bought from an aquarist or Blades Biological Supplies. †¢ To catch them use a plastic pipette with the tip cut off to make it wider. Goldfish enjoy disposing of Daphnia. †¢ This will stop them getting mixed up with the ‘fresh’ ones. †¢ Students can wash and reuse the slides if needed. Container for ‘used’ Daphnia 6 cavity slides Approximately 5 (0. 5%) cm3 caffeine solution †¢ †¢ †¢ †¢ Dissolve 0. 5 g caffeine in 100 cm3 water. Instant coffee can be used. Make up the solution with culture water or distilled water. Students will need to dilute this to make weaker solutions. If time is limited it may be easier to provide made-up solutions of 0. 25%. (Consult with the teacher/lecturer – they may prefer to use more concentrations, e. g. 0. 1%, 0. 2%, 0. 3%, 0. 4% if time permits. ) Cotton wool †¢ Students will only need a small amount – about as much as is in a single cotton wool ball will supply the whole class. They put a few strands on the slide to stop the Daphnia moving. 3 dropping pipettes 5–10 cm3 distilled water or water from the Daphnia culture Test tubes/small beakers Small measuring cylinder or 5 cm3 syringe Approximately 100 pond water cm3 distilled or †¢ For adding to the Daphnia during the experiment. For students to collect or mix their caffeine solutions in. They will need more if they are doing more concentrations. †¢ For making dilutions of caffeine solution. †¢ For making dilutions of caffeine solution. Amount required will depend on the dilutions made Stopclock Paper towels or filter paper Micros cope Stroboscope †¢ For use at low power. Some centres find that it is useful, if available, to use a microscope-mounted video camera to show students the heart. †¢ If this is available, it can be used to get a more accurate measure of how fast the heart is beating, but is not recommended. Safety Important! Stroboscopes can trigger epileptic fits in some people. Anyone known to be susceptible should be warned. Background lighting should be retained and exposure times minimised. Edexcel practical materials created by Salters-Nuffield Advanced Biology,  ©University of York Science Education Group. 4 Teachers Guide. qxd 25/1/08 8:00 Page 5 Student A1. 21L CORE Activity 1. 21 Does caffeine affect heart rate? Purpose To investigate the effect of caffeine on the heart rate of Daphnia (water fleas). Safety READ: Virgil's Aeneid EssayIf a stroboscope is used to show the Daphnia’s heart rate and you know you suffer from photosensitive epilepsy tell your teacher and take appropriate precautions. Caffeine Plants produce caffeine as an insecticide. Cocoa in South America, coffee in Africa and tea in Asia have all been used for hundreds of years to produce ‘pick me up’ drinks containing caffeine. These days, caffeine is also used as a flavour enhancer in a wide range of cola and other soft drinks. In addition, it has medicinal uses in aspirin preparations, and is found in weight-loss drugs and as a stimulant in students’ exam-time favourites like Pro-plus and Red Bull. At high levels of consumption caffeine has been linked to restlessness, insomnia and anxiety, causing raised stress and blood pressure. This can lead to heart and circulation problems. Procedure Making a hypothesis What do you think will be the effect of caffeine on the heart rate of water fleas? Write down your ideas and support your prediction by presenting biological knowledge which supports the idea. You now have an idea (hypothesis) to test. Planning The beating heart of a water flea can be seen through its translucent body, by placing the flea in a few drops of water in a cavity slide. A cover slip helps stop the water evaporating. The following equipment will be available: †¢ †¢ †¢ †¢ †¢ Culture of Daphnia (water fleas) Cavity slides Dropping pipettes Distilled water Caffeine tablets †¢ †¢ †¢ †¢ †¢ Cotton wool Standard glassware (beakers, measuring cylinders, etc. ) Stopclock Paper towels or filter paper Microscope Produce a detailed plan for an experiment that allows you to test your hypothesis about the effect of caffeine on the heart rate of water fleas. Edexcel practical materials created by Salters-Nuffield Advanced Biology,  ©University of York Science Education Group. 5 Teachers Guide. qxd 25/1/08 8:00 Page 6 Student A1. 21L CORE Activity 1. 21 Does caffeine affect heart rate? In your plan, make sure you include the following: †¢ Select suitable apparatus that will give you measurements which will validly test your hypothesis. Explain why the apparatus is suitable and how the results will let you test the hypothesis. Include a risk assessment, identifying any risks and explaining any safety precautions that need to be taken so as to reduce those risks. Comment on the ethical issues that arise from using living organisms in the experiment and explain how these will be taken into account in the practical method used. Identify the dependent and independent variables, and indicate how relevant variables will be controlled. Show how you will ensure that reliable and valid results are produced, and describe what you will do to ensure that measurements are precise, accurate and repeatable. Identify any potential errors in readings that can be systematic (values differing from the true value by the same amount) or random (values equally likely to lie above or below the true value). †¢ †¢ †¢ †¢ †¢ Edexcel practical materials created by Salters-Nuffield Advanced Biology,  ©University of York Science Education Group. 6

St. Augustine' Art of Rhetoric Essay Example | Topics and Well Written Essays - 500 words

St. Augustine' Art of Rhetoric - Essay Example years. I have gone through his works and heard one of his quotes that I really enjoyed because it explained very eloquently one of my main pursuits in life. The quote goes "The world is a book, and those who do not travel read only a page." (Saint Augustine). Hearing that quote got me interested in learning more about this Saint and his life and rhetoric works. St. Augustine was an extremely intelligent man. He was born at Tagaste in proconsul Numidia in 354, to pagan father and a Christian mother. After his first studies in his native city, he went to Carthage, with the financial aid of Romanians, to complete his studies in rhetoric. At the same time, however, he fell a slave to his youthful passions and even became connected with the Manichaean religious sect. After completing his studies, he first established his school at Tagaste, and later at Carthage, where he taught rhetoric for eight years, at the same time studying philosophy and the natural sciences. Augustine was greatly influenced during his education and in his adolescence byCicero, a Roman rhetorician, a great master of Latin rhetoric and composition and especially one of his works in particular,Hortensius. Augustine stated that rhetoric is neither good nor bad in it self, but can be used to effectively defend both what is true and what is false.

Sydney Harbour Bridge Essay Example | Topics and Well Written Essays - 1250 words

Sydney Harbour Bridge - Essay Example In other words, Carl Hooper asserts that there should be a 'depoliticisation' of the Sydney Harbour Bridge and he makes use of the theories of Roland Barthes to explain this depoliticisation, as well as the aura and allure of the Bridge. In the explanation of the bitter conflicts between sectional interests as well as the tensions between public and private, Hooper makes use of the theories of Roland Barthes and the method has been greatly effective. "The explanation of this event is found nor in history nor politics, but in the function of mythology. The celebratory phenomenon enveloping the harbour bridge is similar to that analysed by Roland Barthes. In this explanation the harbour bridge constructed out of concrete, granite and steel acts as a mythic signifier, situated in a particular environment and history. This is its 'sensuous' dimension."2 Therefore, Carl Hooper explains the concept of the 'depoliticisation' of the Sydney Harbour Bridge as well as the aura and allure of the Bridge by the use of the theories of Roland Barthes. The Sydney Harbour Bridge, according t... Thus, Hooper suggests the significance of the mythology concerning the Sydney Harbour Bridge which depoliticises the bridge through the generation of images that conceal or deform the material, historical and political dimensions of the real Sydney Harbour Bridge. Through these images one may imagine that the bridge is something eternal and that it belongs to the natural order of things. Such perceptions make the bridge as something beyond question and beyond politics. Two of the most important vehicles for the bridge mythology are provided by the souvenir histories and the visual arts and Hooper is engaged in a critical reading of the mythology by examining some sample vehicles and he recovers the Sydney Harbour Bridge as a material, historical and political entity. In its planning, construction and continued maintenance, the Sydney Harbour Bridge has been identified as a public work, though the idea of public is limited here. The bridge is also identified as a vampire and as the ci ty as such because it represents the city's interests in relation to other cities. As the symbolic and aesthetic considerations were involved in the design of the characteristic shape of the Sydney Harbour Bridge, it has never been understood in purely utilitarian terms. There were several dangers and issues involved in the construction of the bridge and the estimates of its cost impressed the popular imagination with the specialness and uniqueness. The extraordinary benefits which would flow from the bridge were stressed by the supporters of the task. There were several other factors which contributed to the mythology concerning the bridge. "The spectacle of its construction in the midst of the daily life of the city

Business Plan Evaluation Essay Example | Topics and Well Written Essays - 500 words

Business Plan Evaluation - Essay Example Cash flow would enable the business to determine the amount of money needed to keep the business going. To strengthen the weakest link identified, methods of control should be integrated in the business plan. For example, there should be a policy control that allocated expenditures should not go over beyond 5% of the budget. Income statement should also be included as well as the initial capital outlay so the business would know how much it would compensate before it consider itself profitable. These solutions are chosen because they would strengthen the business plan and achieve the best possible outcome. They are critical for the success of the business and ensure that results would go as plan as stated in the business plan. For example, instituting control avoid costs to overshoot could make the business inefficient and less competitive if neglected. Incorporating more financial statements such as project Income Statement would enable the company to determine if its performance is consistent to the business plan or if it is underperforming. Cash flow is critical for start-up businesses such Loco Loco Dance Club because it prevents the operation of the business to run out of cash which could make stop its

Novartis Essay Example | Topics and Well Written Essays - 750 words

Novartis - Essay Example In addition, the company is concerned about the role of its employees in the provision of quality services and achieving the company’s performance target. To facilitate the objective, Novartis introduced the annual energy excellence awards to motivate its employees. Although, Novartis has promoted an extensive performance management process, their efforts have not attained the desired levels of expectation. The Performance Management Process Can Be Considered ‘Strategic’ Novartis PM Process is strategic since it links other HR polices such reward, talent development and training with its performance management policies. This is a good strategy since it enables the company to achieve its management objectives through direct approach. The pay for performance system is strategic since it enables the company to motivate its employees by rewarding them for exceptional performance. Moreover, the company can evaluate the value of its employees in terms of the value that they contribute to the company. Rewarding employees for exceptional performance also enables them to benefits from their initiatives and handwork (Randle, 2007). To implement the performance program Novartis has implemented a training program to equip its staff with the required skills. Although the PM process is rewarding in the short term, it cannot be relied upon in the long term. This is because; employee’s performance is limited to several factors including their ability and perf ormance capacity. Moreover, the policy does not promote loyalty and skill development among the company staff. This is because the employees are only concerned with the gains they are making out of their performance rather than the overall performance of the company. The HR policy does not help to sharpen the skills of individual employees since it focuses on the overall performance of the team rather than the performance of individuals. Line managers rather than HR staff drive the process. This is an advantage as well as a disadvantage to the company in terms of skill development and company’s performance. Line managers are more inclined to production and overall company’s’ performance rather than skill development. This makes them less suitable for the job considering that the company needs to establish a long-term relation with its customers. Alternatively, being managed by line managers is superior to being managed by HR officers since they focus on the prod uction aspect of an employee. Components & Techniques of the Process PM components and techniques involve employee rating and performance evaluation. The â€Å"First Steps 2006/7 was the first Novartis PM process for all V&D staff. The rating process was used to determine and categorize employees according to their performance capacity. Throughout the PM process, measuring or rating employees according to their performance ability is essential. However, the process is not beneficial to members of staff since it only targets employee’s performance rather than the cause of poor or exceptional performance (Marketline, 2012). The process only provides a comparison on employee’s performance rather than the cause of poor performance among employees. Consequently, the pulse check 2008 provides a review of employee’s performance rather than strategies to improve the performance. The survey emphasizes on identifying key improvements that have led to the company’s development. This is not a strategic move since it does not define any specific plan or activity that will lead to the company’

The merger report between XM Canada and SERIUS Canada Essay

The merger report between XM Canada and SERIUS Canada - Essay Example The availed report is supposed to be taken on April 11, 2011, where the launch and implementation of proposal is supposed to be done and just on time. Some of the prevailing articulation that were on the top of the agenda for any company to acquire merger rights were the issue of management team makeup, consolidation of marketing strategies, integration of operations and information and the activities articulation Financial aspects. Previously, Federal communications commission approved Digital Audio Radio service to use a certain radio satellite broadcast rights, which oversees American mobile Radio XM Radio paying $ 93 million for its license and CD radio that currently known as SERIUS Satellite Radio paying $ 89 million for its license. However, both two broadcasting company has intense competition working based on subscription models to woe their customers. Many consumers have been signed up on the daily basis for as little as US $ 12.95 with an aim of making their consumers enjo y quality and affordable digital music, news, sports, talk and more. According to the availed report and plan tabled before Redmond indicates that the two companies’ offers subsidized radio upgrades that make purchasing decision easier on the prevailing consumers. Some of the technology that the two companies tried to outdo each other is by availing a project that was overseen manufactures installing satellite radio equipment in every car and then provided free service for the new car owner for a period of one full year. Going by the business analysis and statistics, the business models based on the free installation norms did not work well for these two companies since the aspect of free services usually leads to high and expensive price maintenance. When maintenance price is high, a farm usually suffers a loss (Kaser and Brooks 24-27). However, the introduction of programming skills has triggered the aspect of growth in both companies leading to streamlined operations and r efining products offerings, one of the positive articulations that lead business into a positive note. Managers within any prevailing business need to employ platforms that initiate marketing strategies, which triggers efficiencies norm. All this can be achieved through the introduction of new marketing and programming model as administered within the case of XM and SIRIUS media houses. Through new strategic model, both media houses have been well received after providing an additional merger platform resulting to $4 a month. Based on the discussion availed by the two companies involving XM Canada and SIRIUS Canada Inc, the report indicates that the two companies agreed to a merger perception probably on 24th, November the year 2010 that a total of 22.7 percent shares will be for Canadian Sattelite Radio Holdings Inc., 37.1 percent shares for SIRIUS XM, 15 percent for CBC, 15 percent for Slaight Communications and 10.2 percent for other investors. This decision was based on manageme nt team and its perception, operations and information systems availed, marketing strategies and financial articulation. For the purpose of joint within these, two companies, works based on team management that underpins the aspects of management structures initiated. There is a critical rivalry perception here in that it has been so difficult for the two companies to decide who should be picked up and be included within the executive but this was done through the use of integration model. In this process the two companies appointed Michael Washinushi, who was the chief financial

Business Plan Evaluation Essay Example | Topics and Well Written Essays - 500 words

Business Plan Evaluation - Essay Example Cash flow would enable the business to determine the amount of money needed to keep the business going. To strengthen the weakest link identified, methods of control should be integrated in the business plan. For example, there should be a policy control that allocated expenditures should not go over beyond 5% of the budget. Income statement should also be included as well as the initial capital outlay so the business would know how much it would compensate before it consider itself profitable. These solutions are chosen because they would strengthen the business plan and achieve the best possible outcome. They are critical for the success of the business and ensure that results would go as plan as stated in the business plan. For example, instituting control avoid costs to overshoot could make the business inefficient and less competitive if neglected. Incorporating more financial statements such as project Income Statement would enable the company to determine if its performance is consistent to the business plan or if it is underperforming. Cash flow is critical for start-up businesses such Loco Loco Dance Club because it prevents the operation of the business to run out of cash which could make stop its

The merger report between XM Canada and SERIUS Canada Essay

The merger report between XM Canada and SERIUS Canada - Essay Example The availed report is supposed to be taken on April 11, 2011, where the launch and implementation of proposal is supposed to be done and just on time. Some of the prevailing articulation that were on the top of the agenda for any company to acquire merger rights were the issue of management team makeup, consolidation of marketing strategies, integration of operations and information and the activities articulation Financial aspects. Previously, Federal communications commission approved Digital Audio Radio service to use a certain radio satellite broadcast rights, which oversees American mobile Radio XM Radio paying $ 93 million for its license and CD radio that currently known as SERIUS Satellite Radio paying $ 89 million for its license. However, both two broadcasting company has intense competition working based on subscription models to woe their customers. Many consumers have been signed up on the daily basis for as little as US $ 12.95 with an aim of making their consumers enjo y quality and affordable digital music, news, sports, talk and more. According to the availed report and plan tabled before Redmond indicates that the two companies’ offers subsidized radio upgrades that make purchasing decision easier on the prevailing consumers. Some of the technology that the two companies tried to outdo each other is by availing a project that was overseen manufactures installing satellite radio equipment in every car and then provided free service for the new car owner for a period of one full year. Going by the business analysis and statistics, the business models based on the free installation norms did not work well for these two companies since the aspect of free services usually leads to high and expensive price maintenance. When maintenance price is high, a farm usually suffers a loss (Kaser and Brooks 24-27). However, the introduction of programming skills has triggered the aspect of growth in both companies leading to streamlined operations and r efining products offerings, one of the positive articulations that lead business into a positive note. Managers within any prevailing business need to employ platforms that initiate marketing strategies, which triggers efficiencies norm. All this can be achieved through the introduction of new marketing and programming model as administered within the case of XM and SIRIUS media houses. Through new strategic model, both media houses have been well received after providing an additional merger platform resulting to $4 a month. Based on the discussion availed by the two companies involving XM Canada and SIRIUS Canada Inc, the report indicates that the two companies agreed to a merger perception probably on 24th, November the year 2010 that a total of 22.7 percent shares will be for Canadian Sattelite Radio Holdings Inc., 37.1 percent shares for SIRIUS XM, 15 percent for CBC, 15 percent for Slaight Communications and 10.2 percent for other investors. This decision was based on manageme nt team and its perception, operations and information systems availed, marketing strategies and financial articulation. For the purpose of joint within these, two companies, works based on team management that underpins the aspects of management structures initiated. There is a critical rivalry perception here in that it has been so difficult for the two companies to decide who should be picked up and be included within the executive but this was done through the use of integration model. In this process the two companies appointed Michael Washinushi, who was the chief financial

White People and Black Girl Essay Example for Free

White People and Black Girl Essay Since African American literature started back in the 18th century, the majority of these writings mainly focused on racism, ethnicity, and the struggle of African-American people. Nadine Gordimer and Patricia Smith are but two contributors to this area of literature. In my paper I will compare and contrast the short story by Nadine Gordimer, â€Å"Country Lovers†, and the poem, â€Å"What It’s Like Being a Black Girl†, written by Patricia Smith. In both pieces of literature, the focus is put on the racial background and ethnicities, considering that the main characters or protagonists are black women, dealing with some degree of discrimination because of the color of their skin. It is common knowledge that racism has been a major issue which has tainted society, and the African-American people, particularly females have been dealing with the effects of racism, and have experienced the effects of discrimination and racism. (Clugston, 2010). In the short story â€Å"Country Lovers†, a forbidden love between a black girl named Thebedi and a white male named Paulus, is depicted. In the story, two main characters are brought together since early childhood, spending much of the childhood days with each other. As they grow up, they became even closer, eventually falling in love. They soon realize that the racial politics of the time would not allow them to maintain their relationship simply because, Paulus, being the son of a white farm owner and Thebedi, the daughter of a black farm workers, would be unable to show or share their love publicly. I found that there were many dramatic effect throughout this entire story. For example, when we read about the part were Paulus is going way to school, â€Å"This usefully coincides with the age of twelve or thirteen; so that by the time early adolescence is reached, the black children are making along with the bodily changes common to all, an easy transition to adult forms of address, beginning to call the old playmates missus and baasie little master. † (Clugston 2010). When Paulus watches Thebedi wading in the water, is the part of the story where I interpreted the loss of innocence and the description of a forbidden love. â€Å"The schoolgirls he went swimming with at dams and pools I may bring farms were bikinis but the site of their dazzling bellies and thighs in the sunlight had never made him feel what he felt now when the girl came up to the bank and sat beside him, two drops of water beading offer dark legs the only points of light in the earth -smelling deep shade. They were not afraid of one another, they had known one another always; he did with her what he had done that time in the store room at the wedding, and this time it was so lovely, so lovely, he was surprised†¦ And she was surprised by it too he could see her dark face that was part of the shade, with her big dark eyes, shiny and soft water, watching him attentively: as she had when they used a huddle over their teams of mud oxen, as she had when he told her about attention weekends at school. â€Å"(Clugston, 2010). It is towards the end of the short story where you realize the racism. It begins when Paulus arrived back home from college over the holidays, and finds out that Thebedi had given birth to a child. When he decides to go and see Thebedi and the child, he said, â€Å"You haven’t been near the house with it? † (Clugston, 2010). His reaction alone reiterated the fact that such a thing would not be tolerated in his community. As the story continues, Paulus returned to the head later on: it states, â€Å"She thought she heard small grunts from the hut, the kind of insufficient grunt that indicates a full stomach, a deep sleep. After a time, long or short she did not know, he came out and walked away with plodding stride (his father’s gait) out of sight, towards his father’s house† (Clugston 2010). For me as a reader, it became apparent that Paulus actually killed the child. After analyzing that particular part of the story it became evident that Paulus was afraid the relationship between him and Thebedi would become common knowledge, so in murdering the child, it would serve as a cover-up as if nothing happened between two of them. In the ending of the story, the police assumed the baby’s body and charged Paulus with murder. During the trial, the story states that Thebedi took the stand. â€Å"She cried hysterically in the witness box, saying yes, yes (the gilt hoop earrings swung in her years), she saw the accused pouring liquid into the baby’s mouth. She said he had threatened to shoot her if she told anyone† (Clugston 2010). A year later, when she returned to the courthouse, she tells the court that, â€Å"she said that she had not seen what the white man did in the house† (Clugston, 2010). Because she altered her testimony, â€Å"The verdict on the accused was â€Å"not guilty† (Clugston, 2010). In the poem â€Å"What It’s Like to Be a Black Girl† seems to depict a very similar theme. In the poem, Patricia Smith tends to use rigid and strong words in order to show the seriousness of the topic she is writing about. From the very beginning of her poem, â€Å"First of all,† I sense of how the story is going to be told and is laid out for the reader. It presents the audience with a picture of a young black girl transitioning into black womanhood, a place where being a black girl as well as being a black woman is often not a welcome thing. To help the reader understand the thoughts that run through the mind of this puberty stricken young girl, she writes,† Its being 9 years old and feeling like you’re not finished, like your edges are wild, like there’s something, everything, wrong† (Smith, 4) This particular poem, in my opinion, is how racism and discrimination, both of race and gender, affects this young girl as she is transitioning from a young black girl, into a young black woman, while trying to accept all the changes that are happening to her. In the line, â€Å"Its popping a bleached white mop head over the kinks of your hair and primping in front of mirrors that deny your reflection. † describes how this young girl wishes to look like other girls in order to be accepted in society. I found several tones in this poem that included not only pain and suffering, but courage is well. The poem discusses this young lady’s loss of innocence as a direct result of being raped. In the line, â€Å"It’s dropping food coloring in your eyes to make them turn blue and suffering the burn in silence,† in my opinion is the showing of this young girl’s pain of being raped by a white person. Since the color blue plays a significant role in this line, it shows not only this suffering, but the despondency this young black girl is experiencing. In both the poem and a short story, the main characters have been negatively affected by the discrimination of a society in which the color of their skin is not accepted. Both of the female characters lost their innocence, the only difference being, that Thebedi lost her virginity under the mask of the forbidden love, and the young girl in the poem lost her virginity is a direct cause of her rape. The sufferings of both characters is basically the same because the color of their skin and nothing else. The gender plays a very important role, but only after the race they belong to, as well as the alarming situation of the issue is accurately brought into the light and both of these literature works. It clearly indicates the suffering in the pain both these women experience. (Fluehr-Lobban, 2010). The mindset of a common young black girl is accurately presented in the poem â€Å"What It’s Like to Be a Black Girl†, and shows the effects that the society leaves on the mind of young black girls who wish to have the appearance like white girls simply because white girls are accepted in the society and the black are usually misused, refused, and disrespected. (Clugston, 2010) Both the story as well as the poem distinguish ethnicity and radical backgrounds, as well as explaining how women experienced cruelty for white racists. I found limited separation between race and gender issues within both authors work simply because they elaborated the fact that they could not, and would not be on the same side with sexists or races. While reading Patricia Smith poem, it gave me the impression she was demonstrating her anger to the fact that white patriarchy confines and limits black women. Black females have been tormented by discrimination racism, and ethical and racial discrimination, as characterized in both the poem and short story can be affirmed as a depiction a reflection of racism and its effects on society. (Dovidio, Gaertner, 1996). In conclusion, I truly feel that both authors share the same sentiments. First and foremost, both of their main focus was on the role of the black female. Not only did the Explorer the victimization of the black woman, but also brought to light their emotional struggles as well as her experiences. I also feel that both authors were the obstacles of racism and feminists’ society that same time expressed that defeat does not mean giving up, but offers the opportunity to conquer negativity in life. References Clugston, R. W.(2010), â€Å"Country Lovers, Nadine Gordimer. In Journey into Literature (ch. 3): retrieved from http://content. ashford. edu/books/AUENG125. 10. 2/section/h3. 2 Clugston, R. W. (2010), Poems for Reflection. In Journey into Literature (ch. 12. 2): retrieved from http://content. ashford. edu/books/AUENG125. 10. 2/section/12. 2 Fluehr-Lobban, C. (2010). Race and Racism: An Introduction, Rowman Altamira: pp. 111-116 Dovidio, J. F. , Gaertner, S. L. (1996). Affirmative action, unintentional racial Biases and inter group relations. Journal of Social Issues, Vol. 52, pp 51-75.

Strategic Marketing Of Maruti Suzuki Marketing Essay

Strategic Marketing Of Maruti Suzuki Marketing Essay Planning to plan includes developing answer to the questions and making the necessary decisions to the initial questions of the any actual planning process. It is critically important not to rush to the planning process. Without clarifying the different expectation held by people in the organization related to plan. The first step in planning to plan is to make certain that there is organizational commitment to the planning process. The organizations key players is especially the chief executive officer (CEO) or executive director, who are view the planning process as important and are willing to invest time and effort behind the planning process of the organization, without that kind of obvious commitment strategic planning process can not be successful. (Leonard David Goodstein, 1993) Strategic Business modeling This modeling involves the organizations initial attempt to spell out in some detail with the paths by which the organizations mission is to be accomplished. In this phase of the modeling process, the planning team is asked to future scenarios and it is also asked to identify the steps necessary fro achieving those scenarios, who will responsible for those step and when those steps can be accomplished. Moreover, strategic business modeling is not an extrapolation of the organization is doing now. This models that are developed should reflect the values and the overall mission which was created on the earlier phases of the planning process. (Leonard David Goodstein, 1993) 1(c) basic Frame work of the organization I am going to explain the 7 S frame work as follows: This 7-S frame work developed by the McKinsey. This frame work was originally developed by deep thinking and more broadly about effectively organizing a company. Its concept related on strategy implementation as a matter of structure and strategy. These seven elements is conjunction with a different of other elements. Shared values Strategy Structure Systems Skills Staff Style The seven S elements divided in two parts, are called hard and soft elements. Hard or tangible elements are strategy, structure and systems. Strategy refers to plan of action to achieve a particular goal or objectives, such as related on certain products and markets and allocating resources. Strategy is the direction and scope of an organization over the long term period. Structure: it is refers to the organizational structure, hierarchy and co-ordination including division and activities and integration of tasks. A structure provides a convenient way of organizing several related variables as a single unit. Systems are the primary and secondary processes that the organization employees to get things done, for instant manufacturing system supply planning order taking process etc. systems thinking offers you a powerful new perspective and a set of tools that you can use to address the most stubborn problems in your everyday life and work. Diagram of basic frame work develop strategy (Steven, Wouter, Steve, 2003) Soft elements are style, staff, skills and shared values. Style refers to the unwritten yet tangible evidence of how management really sets priorities and spends its time. It is a symbolic behavior between bosses and workers. Style is a refection of your speaking and thinking habits. Staff: The staff is comprised of the people in an organization, who work for the organization and the employees and their general capabilities. Skills: To get paid what you are worth, know your disruptive skills by Whitney Jhonson. When selling yourself in the talent marketplace, it can be all too easy too easy to focus on the strengths that are required of the job in question. Skills are organizational capabilities that are independent of individuals. Share value: called super ordinate goals when the model was first developed. It is proof of existence of the company. Share value is represents their own present company situation. 1(d) strategic Marketing Models There are plenty of marketing models I found. I would like to describe among three of them. 1. Benchmarking Benchmarking is the systematic comparison of organization processes and performances in order to create new improve processes. Benchmarking involves management identifying the best firms in their industry; in which organization evaluate various aspects of their processes in relation to best companys processes. There are four general types. Internal benchmarking is the process of within an organization. Functional the process of benchmarking within the broader range of the company. Generic benchmarking comparing operations between unrelated industries. Competitive benchmarking performance and operations with direct competitors. When to use it There are much has been written on the benchmarking process. Most variations on the basic elements of the methodology are the results of including situational characteristics factors practical issues that arise in certain industries in between benchmarking partners and analysts. Benchmarking methodology identifies other industries that have same processes, for instance if one were interested to improving hand offs in addiction treatment he or she would try to identify other fields that may also have hand off challenges. Benchmarking entail the following steps. Determine the scope. Select the benchmark partner. Determine measures, units and data collection method. Collect the different data Analyze the data and discrepancies to get facts behind the numbers. Analysis and discuss implications according to company goals. Make an action plan with procedures. Monitor on benchmark progress. (Steven, Wouter, Steve, 2003) Maruti Suzuki also apply benchmarking plan on new Zen Estilo sports car. Maruti has come with a refreshed version of Zen Estilos sports edition. It is not much difference with original car , Estilo sports the new MotoGP graphic, sports decal on door panels and full wheels cover on both the wheel. This car also gets electronic ORVM and integrated. By applying, benchmarking can not only provide comparative data that can trigger the need for improvement, but it highlight new improvement opportunities and get good solutions to problems. (http://www.gaadi.com/cars/blog/benchmarking-for-zen-estilo, 2010) Final analysis of benchmarking Benchmarking is not easy for apply in the organization. All to often benchmarking is carried out by semi-committed managers, without the use of pre determined measures and without the proper tools for analysis and presentation. Most of benchmarking projects may not get good results. Benchmarking is never ending: measure continuously in order to get up to date result and company can get lots of new ideas from the benchmarking performance. (Steven, Wouter, Steve, 2003) 2 marketing mix Marketing mix method gives priority to the marketing mix consisting of product, promotion, price and place (distribution).This elements also known as 4Ps. Product Price Promotion Target Market Place Classical Marketing Mix An element creating an effective marketing strategic is the choice of target market. A target market consists of a group of potential customers with similarity characteristics (e.g. it would be similar demand and needs or processing) that company has chosen to serve. Although the creation of satisfaction among a particular group of potential customers involves is to dozens of decision. The objective is to combine the satisfying of market needs as well as company meet their profit. Product strategy Product is anything that is capable of satisfying customer needs and wants. Customer needs may value, costs, delivery, status, risk, reduction and many more that is all key customer requirements. In the product there are four stages like introduction, growth, maturity, and decline. Growth: at this stage company sale the more product and get good profit. Apart from this the demand of product will also increase so customer perches repeat the product. Profit may decline to next stage. Maturity: maturity is the stage that sales reach at pick point; the survivors battle for market share by product improvements, advertising, promotion offer, price cutting and discount. So the result is a company sells more products but profit margins low. Decline: sales and profit fall during the decline stage as new technology or change in the consumer task work for reduce the demand of the product. Product and promotional development budget may be down and supplier seeks to increase profit margins. Promotion strategy This strategy is related with decision which focuses on the methods of communication. Key methods including personal selling, door to door, publicity, direct marketing, advertise, exhibition and many more. Promotion strategy is in five stages like identify target audience, set communication objective, create message, select promotion mix and set promotion budge. Sales staff play important role in word of mouth and public relations. Pricing strategy Pricing is the main element of the marketing mix because it is only one way that directly generates profits. The price is the amount a customers pay for the product. In the price of the porduct include of design, develop and manufacture products, transport and distribution. There is three strategic objectives that affect to the pricing decision are build, bold and harvest. Place Place represents the location where product can be purchased. It is determined by number of factors including material costs, product identify, share market and materials cost. (Egal colin, 1998) 3 customer relationship management tools Customer relationship management (CRM) is a process which company use for understand their customers groups and respond fast on at times and instantly-to shifting customer desires. This method allows firms to collect and manage the customer data and arrange on the bases of that information. CRM also provide needs and wants as well as behaviors and allow them to modify products targeted customers segments. This strategy method uses for collect market research on customers at in real time, generate more reliable sales forecasts, improve customers retention and relation and feed data on customer preference and problems related on product designers. The main methodology of CRM is by defining strategic pain point in the customer relationship cycle. (Darrell, 2000) Task 2 There are number of strategic marketing option in Maruti Suzuki but I will discuss three of them. Patronage and Loyalty Strategy: In Marketing practice, most so-called customer retention programs that is only focus on behavioral outcomes, such as repeated patronage. Customer loyalty is viewed as the strength of the relationship between an individuals relative and repeat patronage. Maruti udyog limited maintain relationship with customer, so company reduces their original price of the car. Only one automobile company in India which is provides number of car service center at different place. According to the companys MD, our customers rated us the best in India in both sales satisfaction and service satisfaction in the survey held JD power. Maruti Suzuki has now the leadership in customer satisfaction for the past ten consecutive years. The main advantage of the strategy is that company attracts more customers for purchase new car. Company provides low rang of the car thats way company get lees profit margin. Strategy on International market extension: Company is exports in Poland, Switzerland, Netherlands, Finland and many more countries. Maruti Suzuki cars ply on the road of these countries and they are soon becoming the fastest selling in those land. As per the financial data Maruti export 147,575 vehicles in 2010. This is the highest number export by the company and translates to growth of 28.5% over last financial year. Company grew 111% in export sales mainly to Western Europe, because of company introduce new fuel efficient car A Star. A company export, entry-level across the globe to over 120 countries and focus has been to identify new market. Every coin has two sides, company can expand their business at international market and customers know about the brand value, on the other hand, main disadvantage is it can spend much time to think abroad culture, system to start business and it is not achieve all of this things. In addition, lack of experience in foreign markets. (www.marutisuzuki.com, 2010) Strategy low cost segment: Maruti Suzuki main strategy is to provide good car with low cost. In India, medium people group stay, so company knows what is requirement of this countrys people. Though, company is trying to approach this strategy as low cost car. Maruti launch small car with different range in the Indian market as well abroad. Every car value between 250,000 to 450,000 its easy to purchase by medium worth people. Cost leadership in the market due to efficient value chain is the main strength of the company. On the other side, the biggest threat to Maruti is Globalization. With increase in globalization and world being a common market place every automobile company is leading in the small car segment. Latest example, TATA launch Neno car which worth is only one lake. 2(b) Key Stakeholders of MARUTI Maruti has number of stakeholders groups in the organization, which are as follows. Employees: an employee is any person hired by an employer to do particular job. In this employees include directors, manager, supplier, and worker. Company should be responsible for wages, job satisfaction, security, trade union and condition. Shareholders: a shareholder is an individual or organization owing invests in company. Shareholders have a legal claim on a percentage of the companys earnings and assets. If company goes to loss at the time shareholder may loss their entire value. (www.investorglossary.com) Suppliers: company should be give payment on time and consistent order. Supplier should be knowledge of how maintain the relationship with the customers. 2 (c) suppliers can participate in the development of an organization strategy. As a mention above, suppliers have contacts of different customer so company can know what the needs of customer are after word it may fulfill that wants. As well supplier should knowledge of how to behave with the customer and what the strategy for attract more customer to buy particular things. Maruti Suzuki is one of the company in India which have no equal sales and service network. As per the company data currently has 800 plus dealership across more than 500 cities in India. Service is major revenue of the automobile company. So, company could provide better service as well on time by different suppliers. This supplier strategy can attract more customers to purchase car. (www.marutisuzuki.com, 2010) 2 (d) Strategy and implementation from employees at all levels The implementation of strategy is key element of success business. Maruti Suzuki is very concise about employees strategy. Employees play vital role to become successful an organization. When company wants to introduce new strategy at that time company should be involve in every important decision. The implementation of a business strategy, company need specific arsenal of skill necessary. If company wants really success in the business so it should be achieave the employess fulfils like pension, security, good remuneration, children education, job satisfaction. Once employee satisfied with the all requirement after word they will fully support towards the new strategy. Then company can achieve their goal with easy. Task 3 Laymans language definition Creating a Vision statement is articulating your dreams and hopes for an organization. It does tell direction of the business planning and let your imagination go and achieve your dream. Mission statement can guide in bad and good time to the company and it help to make good decisions making for the companys goals. A strategic objective is making decision on allocating its resources to pursue this strategy. Strategic planning includes various techniques like SWOT analysis, PEST analysis and STEER analysis. Book definition 3(b) Maruti Suzuki vision, mission, objectives Vision is the leader in the Indian automobile industry, creating customer delight and shareholders wealth; a pride for India The company wants to create good image towards the customer and to attract shareholder also. Maruti Company believes in Customer is the king of the market. So, Company is very concise about the giving good units and service. Taking forwards its commitment to road Safety; Maruti Suzuki has adopted a National Road Safety Mission To fulfill the companys mission, Train 500,000 people in safe driving across India in the next 3 years. In addition, Maruti Suzuki will continue to support to government and industry in their efforts for road safety. Core values is we believe our core values drive us in every Endeavour 3(c) important of Culture and ethical values for development of its vision, mission and strategic objective. Culture is the way your organization operates, its customs, attitude, etiquette etc. culture is to teach how to relate to other human beings, how to relate nature and how to relate to time. In organization, when worker work in group at the time face the basic relationship dilemmas. (Paul, 2000) Ethics is about public rules and regulation and that moral are personal, it ethics and morality and ethical and moral can be used interchangeably. Ethics has to do with what my feelings tell me is right or wrong. Ethics is roles of right behavior (Paul, 2000) Maruti Suzuki is very concern about the culture and ethics towards employee and customer Companys vision is We believe our core and values drive us every Endeavour. Company is to trying reach their vision statement to provide different activity like run driving school at free of cost and teach safe drive. Company design to give road safety to fulfill the mission by corporate social responsibility program: utilizing existing resource and a nation reach, partnership with stakeholders, use of business skills to benefit society, in addition to making a financial contribution. (www.marutisuzuki.com, 2010) Every individual has unique personal values and every origination has its own set of values, rules and organizational ethical culture. 3(d) Core competencies and one critical factor of Maruti Suzuki Customer acquisition is a term used analyze the system and methodologies to manage customer prospects and inquires, it is worked by different marketing techniques. It can be connect between customer relationships and advertise management. By different advertise, company try to attract new customer and aware of the product. To approach this customer acquisition, companies apply two type of marketing, direct and mass marketing. (Darrell, 2000) Brand value of the company is critical success factor for achievement vision, mission and objectives. Maruti Suzuki is fames In India by their brand value. Every one knows about the company and its feature in automobile market. So its enough to explain to launch the new product in the market. Task 4 response to recent changes in the current business and economic climate Yes, Maruti Suzuki introduce K-series engine in the market, it is run by gas. So we can say that environment pollution will reduce by this type of car. This type of strategy boosts their business in international market. Apart from this company start work with ICICI in insurance sector. So company will provide good insure of the car as well person insurance. Because of this recent changes India has increase their GDP rate. 4(b) effectiveness in the environment Yes, I think company introduced new scheme to attract customer which is the forever yours extended warranty program to approach this program company give better resale value of vehicle and the proper Assurance. This program effect on reduce the road accident and customer get proper compensation against the loss. (C) Three major functional area of Maruti Suzuki Marketing This is important functional area of Maruti Suzuki. Marketing is the simple process of winning customers for product and services. It can be approach by different marketing strategy. Maruti focus on rural market, plants to double outlets. The companys vision core values are we believe our core values drive us in every Endeavour they have earn reputation from the customers and their employees. Maruti launch new WagonR with K Series engine. It is more powerful and has higher fuel efficiency than other cars, Finance This is another major functional area which, Maruti Suzuki finances marks coming together of the largest players in the automobile finance business. They are believed in the benchmarks in quality as well as efficiency. Maruti volumes and networked dealerships with combined they will offer Maruti finances superior service and competitive rates in the marketplace. Insurance: This is the major function of Maruti which can protect to the customers by giving insurance. Maruti launch this area in 2002 with the help of National Insurance Company, New India Assurance, Bajaj Allianz and Royal Sundaram. According to the 2005 report company were able to sell more than two million insurance policies. (http://www.gaadi.com/cars/blog/benchmarking-for-zen-estilo, 2010) 4(d) providing one function area for the development As per above I mention three function area I would like to introduce marketing function area. Maruti Suzuki car is very fames in the Indian market because of small car with small amount. Maruti launch K-seris Wegnar to compete with TATA Neno car. Maruti brand value is enough in the market although company give right blend of product quality, design, features, costs and prices. Overall, all of that reason Maruti compete with other automobile company in the market. Task5